Been working with Advertise Purple for over 2 years
I have been working with Advertise Purple for over 2 years. With a small marketing team (3 people) internally, they've been an excellent additional resource to leverage at a reasonable cost to expand our efforts into the affiliate space. They helped us select a platform (and have helped us pivot to another platform) and have managed a lot of the process, and honestly, paying someone to manage all that is required (recruiting, set-up, management of the affiliates, discount website and marketplace management and optimization, bubbling up promotions and opportunities, etc) to a person in-house would be a very, very upside-down proposition for the brand versus working with Purple.
My account person in particular - Kailee - has been awesome, and overall, my experience very good. The ROI is definitely there and it continues to be a great partnership for us.
One thing to note, when it comes to "affiliates" in 2024, and this has little to do with with Advertise Purple, just know that the majority of them are generally discount and deal websites as well as marketplaces like Rakuten and Capitol One. Having someone manage and strategically find ways to optimize across each of these is valuable; it's just that, with some exceptions, it's not the traditional digital publishers, influencers, and the like. BUT, most of that has to do with the space itself.
Overall, they've been a great partner who I am happy to be working with! 4.5/5
Date of experience: March 06, 2024