noa a café

    Claimed
    Cafes, Desserts, Sandwiches
    Open7:00 AM - 5:00 PM

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    Location & Hours

    Map

    34E 32nd St

    New York, NY 10016

    Park Ave & Madison Ave

    Murray Hill, Midtown East

    Mon

    • 7:00 AM - 5:00 PM

    Open now

    Tue

    • 7:00 AM - 5:00 PM

    Wed

    • 7:00 AM - 5:00 PM

    Thu

    • 7:00 AM - 5:00 PM

    Fri

    • 7:00 AM - 5:00 PM

    Sat

    • 7:00 AM - 5:00 PM

    Sun

    • 7:00 AM - 5:00 PM

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    Amenities and More

    About the Business

    With ode to old Persia balanced by a touch of Scandinavian culture, noa carries a unique atmosphere that New York City is missing. Our dark and analogous color patterns alongside a curated menu inspired by Middle eastern and Scandinavian flavors. noa embodies an authentic community through its attention to flavors and quality .

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    Overall rating

    33 reviews

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    • Photo of Lauren S.
      Lauren S.
      Bushwick, Brooklyn, NY
      23
      173
      199
      Apr 20, 2024

      The cookie croissant is absolutely worth the hype! I had a few bites and then ended up reheating it the next day, and even microwaved, it was delicious. I also ordered the coconut cloud matcha beverage, which is an interesting idea that I was excited to try out. I liked the idea in concept and the flavors were good, but the matcha cold foam seemed... off. It had a strange texture, almost sandy, like maybe it had been sitting out for a while?

      The staff was nice and the space, despite being small, was cozy and cute. I work nearby so would definitely stop back in for a treat and maybe to try a different beverage from their extensive menu!

      crookie!
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    • Photo of Joanne H.
      Joanne H.
      New York, NY
      169
      307
      522
      Apr 13, 2024

      came here for the cookie croissant and honestly it was pretty fire the more i ate it. it has a strong olive oil (?) taste at first so it's kinda SAVORY but the cookie baked into the bread is so gooey and delicious. i personally loved and would eat it again

      the space: attached to a lobby so it's very spacious but crowded

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    • Photo of Connie G.
      Connie G.
      New York, NY
      2
      39
      78
      Apr 9, 2024

      Really cute cafe attached to the lobby of a hotel near ktown. It's a small space, so seating is limited, but there are some extra couches out in the lobby as well as two tables out on the sidewalk. There's also free wifi and a bathroom for those who are looking to work here!

      The drink menu is really interesting and unique (and pricey of course). I got the strawberry matcha, but I found the strawberry puree made the drink sour, so I wasn't a huge fan. Their espresso based drinks looked really good, so I wish I got one of those instead.

      This place is famous for the crookie (croissant cookie hybrid). They make them in batches throughout the day, so they're always super fresh (and go fast!). I was a huge fan - very chocolately and super crispy so would recommend!

      crookie and strawberry matcha
      fresh batch of crookies!
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    • Photo of Mary R.
      Mary R.
      Houston, TX
      34
      193
      628
      Mar 19, 2024
      1 check-in

      I stopped by here because of the great reviews and it was worth it (plus the crookie was life changing!)

      It's a cute spot inside a hotel, though they aren't affiliated with the hotel and have their own additional entrance.

      Seating:
      They have several small tables, so it's really a good place for a solo person or maybe a couple. I didn't realize it, but if you go into the hotel hallway, there's another seating area with couches. I wish I knew about that before I left!

      Coffee/food:
      They do have solid warm breakfasts. I didn't order one but noticed some other people had and they were big portions! I personally had a crookie and OMG ! It is a must have!
      I also had a latte which was fine.
      They have self service for water as well but were out of cups and never restocked them despite people asking

      They also were slow at cleaning tables. It was mostly all self service, but during my time there several patrons left their tables a mess. Neither of the staff members were in any rush to clean it up despite not having much seating available.

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    • Photo of Vivian L.
      Vivian L.
      New York, NY
      1
      67
      183
      Apr 1, 2024

      My friend got me a cookie croissant over the weekend in the morning. There were only 3 left on display when they got it. The cookie dough inside the cookie was good, but the croissant itself had an odd flavor. It wasn't sweet at all and it tasted like one of the ingredients were accidentally swapped with something else.

      Cookie Croissant
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    • Photo of Vivian L.
      Vivian L.
      Rutherford, NJ
      102
      42
      40
      Mar 26, 2024

      Came here this morning with a few of my coworkers to grab the viral "cookie croissant" I've been seeing on social media. The cafe itself is inside a hotel and is pretty small. The service was friendly and accommodating, though it can take a bit of time for your order to be ready as there were only 2 people working diligently to get everyone's orders perfect. The cookie croissant itself was indulgent with the butter and chocolate cookie providing a sugar rush on a Tuesday morning. I would come back to try their specialty coffees/matcha.

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    • Photo of Emily H.
      Emily H.
      New York, NY
      12
      41
      96
      Mar 25, 2024

      The viral Crookie was like 90% cookie 10% croissant, and extremely extremely sweet. The matcha lavender drink was really good tho!

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    • Photo of Yvonne C.
      12
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      237
      Mar 22, 2024

      Very disappointed. Came here for the viral crookie, but left empty handed. They only make 9 crookies per half hour which makes no sense and does not sell ahead. Was lied to about when the crookie would be ready and wasted 1.5 hours waiting for one. I got the cinnamela coffee and my friend got the matcha. Both were extremely overpriced and mid. Would go somewhere else for the crookie if you're looking for it. $8 coffees

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    • Photo of Crystal C.
      Crystal C.
      Brooklyn, NY
      242
      36
      104
      Jan 14, 2024

      The ambiance in this cafe is very warm and cozy! It's actually attached to a hotel lobby so its interior matches that of the hotel. Plush seats, soft lighting, and perfect to read a book with a hot drink on a rainy day.

      The service was quick since I went there when it first opened. The person working there was very easy to talk to and explained the menu items to me! When he saw me crouching and taking pics of my drink he immediately gave me more ceiling lighting and put the golden mushroom lamp on the table I was using! He totally understood the assignment

      I got the strawberry moonlight which usually includes strawberry puree. The menu said you can substitute it with blueberry puree and I thought why not! I always order my drinks with less sugar (bubble tea 30% sugar) and this was perfect because there is no syrup since it's actually puree. I love being able to chew the blueberry seeds in the drink. I know it's not for everyone but I loved it. Would definitely come back for it!

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    • Photo of Anandi C.
      Anandi C.
      Rancho Palos Verdes, CA
      3
      16
      16
      Mar 22, 2024

      Tucked away within the Flatiron District, noa is a small coffeeshop with the swanky aesthetic of a New York bar.

      Both my friend and I ordered the Baklava Latte, and ordering with ice cost extra. My latte came out to $8.49 with regular milk, and my friend's was more even more expensive due to the oat milk. This is, of course, the standard price of coffee in NYC, but still a little crazy (and I say this, as an LA native).

      Despite the price, we really enjoyed our lattes! Perfectly sweet with a hint of floral (orange blossoms, the barista informed me!). I think the latte needs a little more of a nutty kick to nail the Baklava essence into a drink, but otherwise, absolutely delicious.

      One note, however, is that this coffeeshop does not offer decaf. The kind barista did offer to put one less espresso shot in my drink, but I declined. I really do wish noa had decaf since I do try to avoid caffeinated drinks starting the afternoon.

      Considering all the other amazing drink options, I do hope to come back to try their other specialty drinks. I'll just have to remember to come in the mornings!

      IBaklava Latte
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